My name is Joseph but you can call me Joe.
I have had many titles over the years. Industrial Designer, User Experience Designer, Senior Human Factors Researcher, Associate Experience Director, Studio Lead, Design Principal, and Design Director. I have spent my career building products and shipping experiences. I am currently creating a scalable and sustainable Design Strategy practice at IBM in the Hybrid Cloud portfolio. Before taking on this role I had more than 50 designers working for me across four countries as the Director of Design for the Watson Financial Services portfolio.
What I do
I have designed experiences across: Finance, Insurance, Healthcare, Commerce, Oil & Natural Gas, and Telecom. Today I find creative ways for users to apply Artificial Intelligence.
How I do it
I collaborate on Strategy and Delivery with my partners from Development and Product Management. I focus teams of designers on maintaining targeted deliveries at scale.