My name is Joseph but you can call me Joe. 

I have had many titles over the years. Industrial Designer, User Experience Designer, Senior Human Factors Researcher, Associate Experience Director, Studio Lead, Design Principal, and Design Director. I have spent my career building products and shipping experiences. I am passionate about leading Design teams in the process of doing so. 

What I do today 

I integrate Design with the Development, Offering Management, and Marketing organizations to deliver solutions that delight end users and make clear statements to the market. I currently have over 50 designers working for me across four countries on the Watson for Finance portfolio at IBM. I enjoy identifying creative ways to leverage Artificial Intelligence. 

How I do it

I collaborate on Strategy and Delivery with my partners from Development and Offering Management. I provide guidance to the Managers that run multidisciplinary teams including combinations of Front End Developers, Visual Designers, User Experience Designers, and User Researchers. I focus teams of Designers on maintaining targeted deliveries at scale. 

Who I have done it for

I have designed experiences across the following verticals: Pharmacy, Healthcare, Finance, Insurance, Commerce, Oil & Natural Gas, and Telecom. I have conducted research on wearable devices, mobile media consumption, signage, and furniture. I have led teams designing multiple cognitive products and services, as well as database storage and analytics solutions.