Data Storage & Analytics
Joe rode out multiple re-organizations while at IBM. Sometimes he inherited teams and other occasions he was able to build them from the bottom up. Either way, much of the work he led consisted of Data Storage and Analytics in IBM’s Cloud Platform—BlueMix.
He led teams as large as a few dozen designers across several countries. At the time, there was a robust mix of Legacy applications being brought to the cloud, hybrid offerings with one foot on-premise and the other in the cloud, and a handful of cloud-native offerings via acquisition.
Platform Category Pages
Role
Design Director
Objective
Drive a common set of interaction patterns across over ta dozen products and services.
Context
Users needed to understand the offerings for data storage and analysis. The purpose of the pages and calls to action needed to be clear.
Outcome
A common look and feel was provided to unify a previously disparate portfolio. Revenue increased by 150% within six months of the site’s launch.
Cloud Data Services
Role
Design Director
Objective
Apply consistent UI and UX to over two dozen products and services.
Context
Legacy application users at enterprises needed to leverage common data sets with less friction.
Outcome
Use of previously underperforming services in the data storage and analytics space increased +500%.
Predictive Analytics
Role
Design Director
Objective
Launch Predictive Analytics, a new service within IBM’s BlueMix catalog.
Context
IBM had a series of scripts called from an IDE that enabled predictive modeling. These capabilities needed a unified GUI by which to deliver value to end users.
Outcome
Shipping this experience on BlueMix allowed Data Engineers to model their data in a more streamlined manner. Resulting visualizations aided in an at-a-glance understanding of patterns and trends.
Spark Notebooks
Role
Design Director
Objective
Drive adoption of IBM’s Spark technology by simultaneously addressing multiple Developer touchpoints.
Context
IBM needed a way to interest potential users and buyers in leveraging Spark's capabilities in new and exciting ways.
Outcome
Spark usage saw a 7x increase in usage due to a combination of redesigned experience, developer advocacy, and promotional efforts.
Dataworks Lift
Role
Design Director
Objective
Launch DataWorks Lift, a new standalone web service for data migration.
Context
IBM needed to increase the amount of data stored in its cloud. A unified front end to migrate data to the cloud was essential.
Outcome
Users checked compatibility, built a new database, and migrated their data to the IBM cloud. This product's use drove a 200% increase in data under management.
People Profiles
Role
Design Director
Objective
Showcase the use of Social Media data alongside other 3rd party sources, facilitated by IBM.
Context
IBM was looking to prototype a dashboard with cross-industry potential. The solution needed to deliver on both predictive analytics and targeted advertising and marketing.
Outcome
The result of the effort led to a POC that addressed project creation and monitoring, focused segment analysis, and the ability to see detailed sentiment information.
Cloudant Redesign
Role
Design Director
Objective
Improve the user experience of the flagship web application for a recent high-profile IBM acquisition. Apply CDS Design Language.
Context
Database replication technology is vital to enterprise software, and IBM purchased Cloudant to facilitate this capability. A small-footprint team looked at what integration would mean beyond re-skinning the front-end.
Outcome
An experience that looked and felt like an IBM Cloud Data Service, a standalone web application that complimented service experiences on the BlueMix Platform.