The Weather Company
IBM acquired The Weather Company and soon thereafter there was pressure on the R&D organization to leverage the SME and data of both parties. Joe was asked to support outbound efforts to increase the utilization of The Weather Company Data.
A small-footprint team of designers worked with Developers and Product management to drive Synergy—no one’s favorite buzzword. A series of workshops were facilitated, and the outcomes included a series of high-fidelity prototypes, which drove both conversation and conversion.
The Weather Company Data Experience
Role
Design Director
Objective
Showcase the use of The Weather Company data alongside other sources of information to demonstrate its potential for the Insurance industry.
Context
IBM was looking to prototype a series of explorations targeting Claims Adjusters and Insurance Agents.
Outcome
A series of experiences focused on time-sensitive data from multiple sources and its impact on insurance claims. Demos became POCs that were used to increase sales.
The Weather Company Data Experience
Role
Design Director
Objective
Showcase the use of The Weather Company data alongside other sources of information to demonstrate its potential.
Context
IBM was looking to prototype a series of explorations to combine different data types to drive vertical-agnostic business outcomes.
Outcome
A sales demo that showcased how a combination of data and AI can be utilized in multiple contexts to improve client management.
The Weather Company API Experience
Role
Design Director
Objective
Provision access to The Weather Company APIs in a way that drives ongoing engagement between Developers and the brand.
Context
The Weather Company wanted to take the opportunity, post-merger, to raise awareness of their APIs and increase their usage by the broader development community.
Outcome
Multiple rounds of user research were conducted with Developers to provide insights on their needs and goals. Delivery resulted in a 5x increase in site visitors and a 10x spike in API calls.